As a marketing strategist, I've seen firsthand how important it is to have a clear communications strategy in place. Without a plan for how to effectively communicate with your audience, your marketing efforts are likely to fall short…

As a marketing strategist who deeply values authenticity and connection in all things, I firmly believe that SEO content marketing is a must-have strategy for any small business or nonprofit communications plan…

For decades, nonprofits and businesses have each held their own best practices around communications and marketing. In fact, though the tactics are often similar and the goals essentially the same, the field is even called two different things…

You have great content. Your website readers are engaged, inspired, and ready to take the plunge. They believe in you! With their wallet in hand, they’re ready to donate to your cause, book an appointment for your service, or buy your product. Congrats!

But wait.

We all hear a lot about empathy these days, particularly in realms that touch our personal lives. Empathy can improve your marriage! Empathy can make you a better parent! Empathy can increase your value as a citizen of your community! Apparently, empathy is the answer to all the world’s problems.