Marketing Communications Strategy

Communications plans can take so many forms, but ultimately, they should give you a clear picture of all your marketing communications activities for all your audiences. Here are some of the key components:

• Getting the cadence of communications dialed in ensures your audiences have a good, cohesive experience

• Planning a thorough editorial calendar means you aren’t scrambling for content ideas

• Outlining a tactical timeline gives your entire team a clear picture of what is happening, and when

• Clearly defining target audiences and building out personas means you’re clear on who you’re speaking to, and why

• Identifying high-level goals, and then crafting strategies, measurable objectives, tactics, and corresponding KPIs ensures every effort you make has clear purpose

The examples you see below have specific details blurred out, as they were all created for actual clients. Everything you see here is relevant for nonprofits or for-profit organizations. Note that none of what you see below is a comprehensive plan, but rather captures a specific communications campaign.

Need a thoughtful strategy for your team to execute on? Or looking for a strategy and help with execution? Either way: Let’s chat!