Hi there! I’m Cassie.
Like many seasoned marketing communications pros, I have a wealth of experience in a variety of industries, from nonprofits and large cooperatives, to healthcare and human services, to small local businesses and international service providers.
Unlike many marcom pros, I have worn so many hats within the creative process, it’s a wonder I don’t actually own a hat rack (well, I guess my proverbial hats don’t need an actual place to land).
My background is in graphic design, and over the course of my nearly two-decade career, I’ve also done:
Copywriting
Content strategy
SEO analysis and writing
Project management
Discovery and strategy
Social media management
Creative direction
Media planning
Editing
Creative team coaching
Marketing plan creation
Website architecture and creation
Community engagement
Public relations
Vendor management
Event planning
Website management
And, somehow, so much more
What does that mean for you, my dear client?
You get a true Jane of all trades, where every move I make is informed by an intimate understanding of the rest of the process.
I look at each project from an angle tailored to your needs, your goals, your niche.
But I also have tried and true processes and strategies that allow me to support my clients efficiently and effectively.
Here are a few of my core values, both personally and professionally.
Authenticity always sells.
Yep, the best thing you can do for your business is authentically represent your brand, whether that’s an extension of you, or something you’ve carefully crafted over the years.
Communication is queen.
I’m talking about client-to-consultant communication, business-to-customer communication, person-to-person communication. Transparency and clarity bring so much light and love and joy to our world—why wouldn’t we bring that into everything we do?
Connection yields long-term success.
We’re all just humans who want to know and be known. When we lean into the importance of community and connection, and build our brands around those things, we see exponential success. The cherry on top? If you can throw in some curiosity, as well.