My Services

Time to rise and shine.

Gone are the days of mediocre marketing and throwing spaghetti at the wall (figuratively; if you’re literally throwing spaghetti, you do you.)

I offer a lot of different services. The bottom line: When it comes to strategic marketing communications, I’ve got your back.

Imagine the impact your business or nonprofit could have if you:

  • Had a customized strategy that informed every marketing decision you made

  • Understood which communications techniques were working and which weren’t

  • Could recognize new marketing opportunities and know whether to jump on them

  • Could connect authentically with your audience each and every day

  • Had a messaging strategy that took the guesswork out of creating new materials

  • Understood how to measure success of communications efforts

  • Had a website that sung directly to the hearts of your target audience

  • Knew which marketing channels to use and which to exclude

Let’s scope out a winning project together.

My services are at the confluence of strategy, messaging, and tactical implementation. I can take any part of your marketing needs off your hands, from strategy to copywriting to website projects of all shapes and sizes.

Prefer a learn-as-we-go approach? I’m happy to work with you on that! Check out the different ways I work with clients.

Strategic marketing services galore.

Have a look at the services I offer below, or get in touch to chat through your marketing communications project on a complimentary call.

  • Delivering high-level support that meets you where you are.

    Marketing Communications Planning
    Let’s start at the beginning and get clarity on what your marketing communications should accomplish, for whom, and how. We’ll craft a scope that meets you where you are, and gives you deliverables you can use.

    Target Audience and Persona Development
    If you’re talking to everybody, you’re talking to nobody. We’ll dig into who you want to be reaching, why, and what drives that audience to engage.

    Content and Messaging Strategy
    Once you have a marketing communications plan in place, it’s time to develop how it’ll play out in your content and messaging. This work often combines some of the other services you see on this page. No two scopes are alike, let’s chat about what you need.

    SEO and Web Design Framework
    I provide SEO, UX, and general website audits to determine how well your website is working for you. The audits always include recommendations, and I’ve got the know-how to implement those recommendations, as well.

  • You’re clear on your goals, and have your audience(s) clearly defined. Time to get some strategies ready to rock.

    Editorial Calendars
    Let’s take stock of your channels, your audiences, and your goals and build out a calendar that hits all the right places with all the right content. Cadence is key.

    Brand Voice
    Your business or nonprofit needs a personality, and if you don’t have one clearly defined, you’re missing out on an incredible opportunity to connect with your audience. Let’s work together to give your brand a voice that is authentic, compelling, and memorable.

    Actionable Strategies
    Once you know your communications goals, it’s time to identify the best ways to reach them. Let’s workshop the techniques that will work best for your organization.

  • You have a business or a nonprofit you believe in. You need others to believe in you, too.

    Content Writing
    With one-off deliverables or a full suite of multi-channel content, the right words in the right places can elevate your brand and position you as an expert in your field. Be top-of-mind for your target consumer with content that fosters trust, inspires delight, and drives engagement.

    Copywriting
    Let’s convert your customers. Whether you’re looking to sell, to get email signups, or to acquire new donors, excellent copywriting gets the action your business needs to grow.

    Editing
    You have great content from multiple collaborators. It’s inspiring, it’s engaging, it’s changing hearts and minds. But maybe it’s not as cohesive as you need it to be. Maybe it doesn’t accurately capture your brand voice. Maybe it’s missing critical calls to action. Let me put on the finishing touches and help your content truly shine.

    Web Content, SEO, and Design
    Whether you have an existing website or are just starting out, I can support you with SEO cleanup, compelling content, and design that elevates your user experience. Depending on the platform you use, I can also create or redesign your website for you.

  • I can provide consultation to your team to boost efficiency, creativity, or get a creative project off the ground.

    Creative Team Coaching
    You have a stellar team, but you’ve hit a roadblock. Or maybe you’re going in a new direction, and need some outside perspective. I’ll assist your in-house creative team with identifying goals and planning, and/or help them hone existing strategies.

    Project Management
    If you have a particularly heavy lift but don’t have the in-house capacity to get it done smoothly, I can provide project management to see creative projects from start to finish. I’ll help clarify roles, approval processes, and keep things moving.

    Workshopping and Facilitation
    If you’re undertaking a creative planning process or just revisiting some goals, it can be helpful to have some outside facilitation to keep the conversation moving in a productive way. I am highly skilled at building shared vision, making sure all stakeholders are heard, and keeping an agenda on track.

  • I can take your content and make it sing. (Visually, not literally.)

    Layout and Design
    Your content is all finalized, and now you need a layout that will engage and connect with your audience. I can follow your brand guidelines or create a new look and feel for your printed or digital publication.

    Creative Direction
    Already have a designer you love, but just need some help ensuring the process includes skilled feedback and oversight? I’ll work with your designer to make sure the finished product meets your larger marketing goals.

“In addition to her strong leadership, Cassie has a thorough knowledge of branding, design, marketing, content development, and communications.”

Melanie Bettenhausen, North Coast Co-op