Kudos
I’ve had the privilege of working with some brilliant clients and colleagues. Here are some things they’d like you to know.
“Cassie built Housing Matters’ communication strategy from the ground up.
She developed an annual plan with key messages, metrics for success, channels, timelines, and budgets all while maintaining the organization's day-to-day marketing needs. She produced an excellent plan, and more importantly, gained organizational buy-in to pursue the plan. At Housing Matters, Cassie crafted written stories about our clients that were powerful to the reader and sensitive to the subject. She navigated sensitive topics with fluid grace yet delivered a powerful message to readers. Cassie has an impressive array of tools in her communications toolbelt and she uses them wisely.”
—Jonathan Hicken, Director of Development at Housing Matters
“Cassie Blom is an excellent partner in the creative communications and marketing process.
She knows how to ask the right questions and truly listen to glean the essence of a brand, while also bringing her own fresh perspective to the project. Cassie really engages stakeholders to understand the needs of the task at hand and has an efficient and effective manner of putting those needs into the brand voice and finished project. Projects with Cassie are energizing, creative, and fun!”
—Laura Mathias, Marketing and Sales Director at CCOF
“In addition to her strong leadership, Cassie has a thorough knowledge of branding, design, marketing, content development, and communications.
Not only did Cassie take initiative in identifying opportunities for innovative change, she implemented solutions to complex problems only after analyzing the implications of her proposals on key stakeholders, as well as the organization as a whole. Aside from being organized, having strong interpersonal skills, and generally being a pleasant human being, Cassie has an entrepreneurial spirit that drives her ambition. Her scrutiny in analyzing numbers and measuring outcomes strengthens her ability to manage [projects] effectively. Cassie sets expectations, champions her team to meet their goals, and celebrates successes.”
—Melanie Bettenhausen, General Manager at North Coast Co-op
“It is with great pleasure that I recommend the skills and professionalism of Cassie Blom.
I had the luck of working with Cassie under my employ for a year. She was hired as a project manager and quickly was appointed to lead the team for a large multilayered public website and intranet project. Cassie was invaluable to the project; implementing the organization, management and production of the website from start to finish. She proved to be an excellent copy writer, she was instrumental in the complete success of the project. Her client communication was guided by her own standards of quality and attention to detail.
In addition to the many skills Cassie brought to the table, I have to add that she is a delight to work with. She is upbeat, positive and intelligent. She never wastes a minute of time, she is usually ten steps ahead of everyone else and yet she is always humble and thoughtful.
I consider myself lucky to have worked with Cassie and to now call her when we need professional marketing and communications. We know she will be right there doing her utmost to deliver exceptional work.”
—Kathy Schipper, Founding Partner at Waltz Creative
“Cassie’s expertise and people-first approach was absolutely invaluable at key points in my business journey.
She was instrumental not only when I was creating a brand new business, but also when I took on a partner and we rebranded our services and merged our visions. She helped us identify our new market and figure out how to align our new business model with our two very diverse client bases, and she asked poignant questions in real time that helped us flesh out a concrete model for expansion, while also enabling us to move forward quickly and efficiently. Without her professional and insightful guidance, I’m not sure that we would have been able to successfully rebrand our business and merge our two visions as beautifully as we were – if at all! She was an incredible asset.”
—Michelle Lamarr, Owner of SoulFire Studio
“We were in dire need of a webpage makeover and Cassie’s knowledge, skill and patience provided us a brilliant result.
We are already getting a terrific response and we are grateful for all that we learned from her.”
—Jim Booth, Owner of Jim Booth Swim School