How it works: strategic marketing approaches

Different clients have different needs, and I will always meet you where you are.

Here are the different ways I offer my strategic marketing services. I don’t offer set pricing or pre-designed packages, because it’s important that you get exactly what YOU need, and that you’re not paying for something you don’t need.

Done and done.

Walk through the different ways we can work together, and let’s find the best fit for you, your bandwidth, your budget, and your project. No matter how we approach the project, we’ll get. things. done.

  • What it is: Once we’ve determined what you need, I’ll gather information from you, then make magic happen on my own.

    We’ll have plenty of communication and milestones to check in on, but I’ll deliver ready-to-go strategies, plans, content, and more.

    Who it’s for: Clients who don’t have the time or interest in rolling up their sleeves with me

    How it works: You are the expert on your brand, your vision, and your audience. I’ll rely on you to provide me information and insight, but after that, your heavy lifting is done!

    I’m an expert at drawing out all the important information, so all you’ll have to do is show up and answer my questions with the information you already have. We’ll also determine a project flow that works best for you.

    This approach is almost always billed with a flat project fee after the scope and deliverables have been determined.

  • What it is: You’ll be involved in crafting all the bits and pieces that inform your final strategy (or other deliverables). We’ll each have some homework along the way, but it will be a highly collaborative process.

    Who it’s for: Clients who want to see how marketing strategies are created, learn as they go, and feel empowered to pivot their strategy on their own in the future.

    This approach is also good for clients who don’t have the budget for a “done for you” approach.

    How it works: We’ll scope out the project, and then we’ll kick off with a discovery session. I’ll provide agendas, guidance, expert collaboration, and strategic leadership.

    The “done with you” process is a bit more fluid, and requires plenty of flexibility and availability on your part.

    We can go at your pace (though I’ll always keep things moving!), and you’ll gain lots of incredible insight along the way.

    This approach is often billed hourly (at $125 per hour, including all prep time), but we can also scope out a flat project fee, depending on the project.

  • What it is: Advising and strategy sessions to guide you as you work on your own marketing plan or messaging.

    Who it’s for: Clients who are comfortable doing their own marketing, but just need some expert leadership along the way.

    This is also a good choice for clients who don’t have a robust budget, but want to maximize their marketing efforts.

    How it works: We’ll meet as often as you like, and I’ll bring decades of experience in strategic marketing communications to the table.

    I can help you workshop ideas, edit your content, provide feedback on materials you’ve created, and more.

    This service is always billed at a rate of $165 per session.

Uncover your brand’s fullest potential.

Your brand is the meaning your audience attributes to your organization or your services.

If you’re not clear on what that meaning is, or what you want that meaning to be, it’s time to zoom out and take a look at your brand and marketing strategy.

We live in a world where people no longer just buy products and services. They invest in products, services, and people who resonate with their hopes, their aspirations, and their fears. If you cannot articulate:

  • what your brand’s purpose is,

  • how you’re different from your competition,

  • how you change the world,

  • and for whom you exist…

Then it’s time to stop spending time on the latest marketing tactic that has caught your eye, and spend some time digging deep.

Luckily, that’s my superpower.

Whether through a couple strategy sessions to help you finalize the clarity you’re so darn close to realizing, or through a collaborative or done-for-you approach, I ask the tough questions so you can clearly define your brand and strategically communicate with those whose lives you want to change.

Your brand is not your logo.

Read that again.

Does your logo matter? Hell yes. Is your logo everything? Not even close.

Your logo, brand colors, typography, imagery, and everything else in your brand identity guidelines tell a story. And if you haven’t built out the critical pieces of that story—the hero, the challenge, the guide, the pathway, and more—your audience won’t be clear on what story you’re telling.

Investing in a brand and/or marketing strategy (they’re different, but have loads of overlap) gives you a story that brings your organization with the needs of your customers.

It informs all the tactical moves you make.

It informs every bit of content you write.

It allows you to confidently and clearly meet your customers where they are so you can have greater impact.

The only question is, are you ready to dig deep?

“Cassie is a delight to work with. She is upbeat, positive and intelligent. She never wastes a minute of time, she is usually ten steps ahead of everyone else and yet she is always humble and thoughtful.”

Kathy Schipper, Waltz Creative